UFC CEO Dana White isn’t buying recent reports claiming that Misfit’s Boxing’s latest pay-per-view event, ‘The PRIME Card’ pulled in more than a million buys.
White has promoted a dozen pay-per view events per year. He knows something about the business. White knows how hard it is to market an event for which fight fans will pay a lot of money. That’s why he has a hard time believing that an event headlined by PRIME Energy partners KSI and Logan Paul sold upwards of 1.3 million buys in October.
“I haven’t heard about anybody selling a lot of pay-per-views lately,” White said during his appearance on The Full Send Podcast. “Let me tell you how hard it is to sell 1.3 million pay-per-view buys, and if you did sell 1.3 million — if you sold 700,000 pay-per-view buys — they’d put putting on fights f*cking 10 times a year.
“When you hear those kinds of numbers fly around the pay-per-view world, they’re lying motherf*ckers. Don’t ever believe that sh*t” (h/t MMA Fighting).