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Demetrious Johnson explains how UFC fighters would be paid based on social media traffic


Demetrious Johnson was one of the UFC’s most dominant athletes when the promotion was still finding its footing in the world of social media.

‘Mighty Mouse’ is considered by many to be one of the P4P greatest fighters in the sport’s history, scoring 11 consecutive title defenses — a UFC record that may very well stand the test of time. Johnson, despite his many accolades, never earned the same amount of money as other champions in his legendary career.

Demetrious Johnson

In fact, Johnson’s reign over the flyweight division was so significant that the promotion has even considered shutting it down altogether.

Fortunately, that didn’t happen, but Demetrious Johnson has since found a new home in ONE Championship. There, he reigns as the promotion’s current flyweight MMA titleholder and completed the first trilogy of his career, winning back-to-back bouts against former champion Adriano Moraes.

Demetrious Johnson

Looking back on his time with the UFC, Johnson spoke about the promotion’s early days on social media and pushing athletes to expand their individual brands online with a series of incentives.

“When Twitter, Instagram, and Facebook first came out, the UFC would bring us to the ‘Fighter Summit’ and say,…

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