Bud Light was again named the official beer of UFC in 2013.
In October, the UFC signed a new partnership with Anheuser-Busch that is said to be the biggest sponsorship deal in the Las Vegas-based promotion’s 30+ year history, worth a reported $100 million. So it should come as no surprise that UFC CEO Dana White would be front and center for Bud Light’s ad for Super Bowl LVIII between the Kansas City Chiefs and the San Francisco 49ers this Sunday, February 11
Back in the day, you had to actually watch the game to see all of the year’s most creative commercials, or at the very least have a VCR and a blank tape ready to go. With the advent of the internet, you can view the commercials many times, even before the game starts.
This year, the Bud Light commercial features Dana White with a host of stars such as Peyton Manning, Super Bowl champion and Grammy Award nominee Post Malone.
“Anheuser-Busch and Bud Light were UFC’s original beer sponsors more than fifteen years ago,” White said in a statement annoucing the renewed partnership. “I’m proud to announce we are back in business together. I have many reasons for…